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“This fast moving book is
full of practical ideas you can
use immediately to dominate your market.”
- BRIAN TRACY,
International Speaker
& Best-selling Author of
The Psychology of Selling
“You can be a follower or you can strike out in a
new direction and establish a niche that will make you stand out
from the crowd. This book shows you how
to discover your niche and gives you strategies on
how to build it into a money-making
machine while truly providing an important service.
And the real-life examples are priceless. I strongly recommend
this book.”
- JOSEPH SUGARMAN, Chairman
and Founder
of BluBlocker Corporation & Best-selling Author
of
Advertising Secrets of the Written Word
“Powerful, direct,
clear and highly useful advice. You will
definitely learn something new and important in this bold,
outspoken book. I did and I've been a leading marketer for over
20 years!”
- MICHAEL WEISSMAN,
High Technology Marketing Guru
& Co-author of The Paradox of Excellence
“It's become repetitive. Carve out your niche and
dominate. But how? The how is what this book succeeds in showing
the reader. And more importantly it
shows you WHAT to do to get that niche and
build a great deal of wealth
in the meantime. This book is required
reading and will become a bookshelf reference in our
libraries.”
- KEVIN HOGAN,
Author of International Best-seller
The Psychology of Persuasion
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“Reading this powerful book will launch your
desire to be utterly successful in your business and arm you
with an amazing array of down to earth practical guidelines to
get there. You need to get this very clear:
this book is not a self-help book
written by some “gurus” who espouse fancy theories in their
seminars and workshops. This book is about rolling up your
sleeves, strategising and working your
way up to dominate your niche and leaving your competitors in a
daze wondering what happened!”
- ELIM CHEW,
Founder/President of 77th Street
“Thoughtful, sincere and to the point. This is
not just a book of theories for entrepreneurs. It's a book about
a lifetime of entrepreneurial experiences that will benefit all
aspiring marketers and business people alike.”
- SAMUEL CHIA,
Managing Director of NYDC Cafe & Restaurants
“A must read not only
for entrepreneurs but for leaders of organisations.
Cast away that employee mindset of “I can't help it; it's the
other guy's fault...” mentality and put on that passionate,
proactive and innovative mindset that sees an opportunity or a
solution in any problem. Armed with the right mindset, you can
create a niche market that is head and shoulders above the
competition. Thomas and Sant give
concrete personal examples that crystallise the concepts of
running a successful business that make it so easy to
understand.”
- CHOE PENG SUM,
CEO of Frasers Hospitality
“Wow!
Straight from the gut.
Complete yet concise. This is a
no holds barred transfer of knowledge
and experience of what it takes to become a
successful entrepreneur. Nothing is
left out in an effort to share every necessary
quality and thought process required to succeed.
It is unselfish and insightful
and I cannot see anyone failing that adopts the lessons taught
within these pages. As difficult as some of these teachings and
expectations of your commitments are, you will be rewarded by
simply heeding everything.”
- NICKLAUS D'CRUZ,
CEO of OAAG (S) & The Flying Club
“This big book contains
great and rare insights that show you how to carve
out and dominate a niche. The information shared is generous,
specific and highly practical. I’m proud of Thomas and hope to
learn more from him. Thank you for making this available to
all.”
- DOUGLAS FOO,
Chairman and CEO of Apex-Pal International
(Sakae Sushi)
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“This is an excellent
guidebook for entrepreneurs. Thomas and Sant reveal
the secrets to building your business
for massive profit and success. They show you
powerful and highly practical strategies on how to
get the edge over your competitors
and dominate your niche market. If you are interested to improve
your business, get the book, apply the strategies and get
results!”
- ADAM KHOO,
Chief Master Trainer
& Best-selling Author, Adam Khoo Learning
Technologies Group
“Written by two successful entrepreneurs for
would-be entrepreneurs, this book is presented in anecdotal
style and easy to read. Yet in its simplicity
it packs a whole lot of good and
practical advice based on real-life experiences.
Certainly recommended reading for those thinking of striking out
on their own.”
- LAWRENCE LEOW,
Chairman and CEO of Crescendas Group
& President of ASME
“Thomas
unselfishly reveals his winning strategies based on his
incredible real-life entrepreneurial and mentoring success. And
Sant strategically adds to them and breaks them down into
bite-sized, actionable steps for easy
and immediate implementation. The
valuable guide is packed with practical
strategies that will help entrepreneurs and managers
to gain market share and dominate a niche. Brilliant.”
- SIMON ONG,
Group Managing Director and Co-founder
of Kingsmen Creatives
“Most businesses fail or remain mediocre because
they don’t differentiate themselves from their competitors. Many
just don't know how to. This book stands out because it shows
you, with specific strategies and ample
real-life case studies, how you can grab a niche
market and most importantly, DOMINATE it! Entrepreneurs will
benefit tremendously from the insights revealed in the book. I
highly recommend it.”
- ONG TZE BOON, Chairman of
Ong&Ong
“Differentiation is critical to business success
in today's exceedingly competitive business
environment. Consumers are more sophisticated and demanding, no
longer willing to accept just plain functionality or a “me-too”
product. They want great experiences only you can offer. If you
are looking to understand this high business art, this very
readable book will share some practical gems to stimulate your
thinking.”
- BENSON PUAH,
CEO of Esplanade
“Get this book! In this razor sharp competitive
market, the art of differentiating yourself is the best weapon
you can use to conquer your competition. This book shows you
exactly how you can do that with specific ideas, strategies and
real-life case studies. If you want to succeed, grow your
business and dominate your niche, this book is a must read!”
- JAMES YIP, Exec. VP of
Sales/Field Marketing, News.Radio.Print
MediaCorp
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“The book certainly
lives up to its claim of being useful to both
would-be entrepreneurs and for entrepreneurs. The book although
very practical and engaging
with great examples and useful exercises, it is
also well grounded in the fundamentals
of good business management which makes it useful for
business students too.”
- V. MAHEANTHARAN,
Director of School of Business,
Singapore Polytechnic
“Thomas and Sant have
brought out nuggets of experiential wisdom in this
easy to read book. Action Steps at the end of each chapter are a
great way to help those interested in generating actionable
items from their reading. The book is
well structured and comprehensive and will reach out
not just to the elite but also to the heartlanders who can
greatly benefit from the several constructive steps and
examples.”
- ARCOT DESAI
NARASIMHALU, Professor of Information Systems
& Associate Dean of Student Programs and External
Relations,
Singapore Management University
“Sharply-written motivational
words of wisdom. This book is a
powerhouse of practical knowledge and exercises for
entrepreneurs and would-be entrepreneurs.”
- DR. JUDY SIGUAW,
Dean of Cornell-Nanyang Institute
of Hospitality Management
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Early Copy Now At A Great Deal
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Bonuses!
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