Why People Keep Shoving Cold Hard Cash Into My Hands
Posted by Sant Qiu in : Strategic Positioning & Branding on December 19, 2007 , trackbackJust in October, when I started this blog, I had the intention of cutting down my consultation services and focusing more on my personal projects, such as starting an Internet-based business. I definitely see the tremendous potential of the Internet.
That’s why despite my crazy schedule, I tried to kick start my blog a few months back… in vain. New businesses kept coming in. Which was a good problem to have. However, this severely slowed down my exploring the exciting world of Internet marketing.
But in October I decided enough is enough! I revamped my website and started this blog to share my profit strategies and start creating a brand awareness for myself and my company. I also posted some really valuable case studies.
Things were going well for a while. My blog traffic has kept on doubling. And I’m getting a lot of new overseas readers. I squeezed out time to post on this blog as often as I can. But little did I expect…
The blog actually brought in even more highly qualified prospects who are ready to do business with me! Instead of cutting down, I’m now swamped with prospects shoving their money at me.
For example, last week we received a few deposit checks like the one below.
Someone even gave me a $1,000 cold hard cash for a deposit! 
(By the way, for non-Singaporean readers, below is how a SGD1,000 note look like. I just love the feel of cold hard cash in my hands)
And I’ve just came back from closing another five-figure consulting deal. All of that in a week. With no advertising, no active promotion, no nothing. If you’re a regular reader of my blog you would know that I’ve not promoted my consultation services here at all. But that didn’t stop qualified prospects to seek me out. In fact, I’ve raised my fees twice this year, and I’m now considering raising them again.
NOPE! It’s NOT my intention to try to impress you. I’m sharing with you this to show you how important creating a strategic positioning is for your business.
When you’ve created a powerful positioning in the minds of your target market, like I did, it’s literally hard to stop them from coming to you.
Recently, in his Attention Age Doctrine 2, Rich Schefren talks about becoming a Maven in your chosen industry. In essence this is the same as creating a strategic positioning in your niche market. This is also what Jay Abraham is talking about when he talks about the strategy of preeminence. Or what Dan Kennedy promotes as your U.S.P.
All of those concepts are very similar and highly related. But if you boil down all these various sophisticated terms and concepts, at the end the core idea is about differentiating yourself.
How are you different from your competitors and the rest of the masses? If your differentiation is perceived as more valuable than the rest of the available offers, the profit floodgates will open up for you.
Don’t dismiss the critical importance of this! Deliberately and conciously take some time to create a strategic positioning for yourself. You will be massively rewarded for it.
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