When you decide on the ONE factor, then use that as your entry point. Using ONE single factor as a focus is much easier to create a positioning & brand, rather than trying to cover everything. Of course team building will involve every factors, but you brand yourself using ONE first.

It is easier have a nail penetrate a wall than to have a phone book penetrate a wall (no matter how hard you hammer it). The nail has one single contact point (focus) that makes it sharper. It’s the same principle in the marketplace.

Another way to establish your positioning that I mentioned in my book is to use Polarity Positioning. This is to purposely go against the qualities of your biggest competitor(s) or to go against the perception of your industry.

Thank you for sharing such a wonderful insight! Branding is the difference between $100/hr & $1000/hr trainers. I know this very well becos that’s how I started, with just a small fee.

While I am continuing to build my brand, how can I make myself the true maven of my programs? I specialise in Teambuilding and Personality Profiling.

Thanks for sharing!

I do alot of teambuilding and Personality profiling seminars, how shld I brand position myself?

=> Hi Sant,

If you have a good positioning and someone copies you and you lost some degree of the positioning, do you create a new positioning? How do you go about that? Thanks.

Raymond

Ans:

Thanks for your question Raymond. The point about creating and solidifying your positioning is to stand out and get noticed by the market place.
The second part of that is to consistently hammer in that positioning. Create a strong momentum and build upon it. Once the positioning is established, others who are trying to copy will always look like a copycat. And historically (and psychologically), people don’t like to buy from the copycat.

However, a business is dynamic and about growing. If you keep growing, it’ll be tough for copycats to catch up.