Thank you for your comment. It was great going back to Ping Yi and seeing how it has changed and grown. You look great as well

I wish your nephew all the best in his new business. Take care.

You met me at Ping Yi. I borrowed the Secrets To Dominate Your Niche from your friend, my ex student Martin Chan. It was out of curiosity I read the book. I am no entrepreneur yet I was able to understand what you wrote. The ideas were practical and doable, convincing too. I bought your book as a gift to my nephew who has just embarked on a business, marketing some German products. Hopefully, he will read it to help him succeed.

By the way, I’ll be sharing more behind-the-scenes of how the Niche Dominators project was put together… also more stealth strategies. If you’re interested, you can go to http://www.SpeedProfitSystem.com

Cheers

I just started reading your excellent book, Niche Dominators…

… and was totally impressed with the quality and quantity of content in your book!

The case studies of highly successful entrepreneurs are practical and useful to entrepreneurs.

And… at the price it’s going, it’s exceptional value for money. I recommend every business owner… to grab a copy, devour it and apply whatever they can to their business. (I’ll be taking a closer look)

Cheers!
Roger

Happy to know my suggestions helped. Let me know your results as you implement your new positioning. All the best.

In the next couple of months, I’ll be launching a new workshop. Will keep everyone up to date on that when the time comes.

Cheers.

Thanks for your reply. Its great to receive your ideas for my biz! I agree 100% with what you mentioned. I will re-work my marketing and positioning strategy based on what you wrote ( I did it to some extent, but needs more work)

I am looking forward for your next book. Do keep me posted about your events (talks/workshops etc).

You have a great blog with great content. I will “remember” to visit your blog frequently.

Thanks for your time and your ideas.

Nishant

Happy to know you like Secrets To Dominate Your Niche. I thought I remembered your name, so I briefly looked through your site.

I think you can benefit tremendously by re-positioning yourself/your offers. One of the biggest common misjudgment lots of people make is to focus too much on what they can do, instead of what the market needs. When they re-focus on what the market needs, they will experience a boost in growth. I’ve seen this many times before.

In your case, think about how will having better memory benefit your target market? In general, people don’t think about wanting to get better memory as an end goal. It is what better memory will get them. (It’s the same for marketing. People don’t think they want better marketing. What they want is better sales, profit, more time, etc.)

So, 1. give them what they want using what you can offer.

2. Segment your market and communicate to each segment/niche differently.
Eg. To PMEBs you might appeal with: getting better salary, profits, increase sales, create better impression, close more deals, etc. I think you get what I mean.

3. Then use sexier program titles. Eg. For students:
“How To Get As With Less Study Time” (I think with the overcrowded education biz in Singapore, no one has used this positioning yet! If you’re going to use it, I appreciate the royalty cheques

I think you have a unique position and huge potential for growth. All the best.

PS. By the way, thanks for your questions. They will be answered in the book.