Yaro. I absolutely agree that there will be a blend of ‘traditional’ and ‘new’ techniques of marketing. The spread-the-news effect of social media is extremely powerful. And so it is unwise to miss out on those useful strategies.

However, it is important that people don’t go to the extreme and abandon the tried and proven. They will still work excellently. But if you add the social media aspect, it will be much better, so why not? Doing only one is like short-selling oneself. That is my point.

Paul, yes, if your opt-in list is not as targeted, then it is expected that they won’t response/convert as much. Your blog readers may be more qualified than your opt-ins.

Thanks for dropping by Michael.

And Frank… no offense intended… I’m just wondering whether the negative post is ‘on purpose’? I’m wondering because, as Rich wrote on his doctrine, he keeps tracks of the social media on any mention of his name during launch time, especially the negative ones. This is a great way to get Rich to drop by the blog and reply. Which was what happened

If this is on purpose, cool move. Though will this translate to anything later remains to be seen.

If it’s a sincere comment. I hope my question doesn’t take away anything from your opinion.

Thanks guys.

I think the future holds a melding of social marketing combined with traditional means.

Traditional marketing will always be important, we are talking about human beings so classic triggers like scarcity, reciprocity, social proof and the entire product launch process will always work to some degree, but - and this is the point Rich is making - it won’t be enough on it’s own.

You need to blog, you need to see what people are saying on other blogs. The social voting sites are also fantastic and deciding what is of value, which is something all Internet marketers need to stay aware of.

Great write up!

i agree with you about how the Attention Age was marketed. As an affiliate and a big fan of Rich Schrefren I can confirm that I was encouraged to send out to my mailing list and blog.

Despite the commenst above, I have had far more opt-ins from my blogs which is interesting although perhaps my mainstream list feels slightly divorced from the Internet marketing whirlwind.

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