Secrets To DOMINATE Your Niche
Posted by Sant Qiu in : News, Updates & General on April 20, 2008 , 5commentsThe past year I’ve been working on a side project with Thomas Fernandez, an award-winning, millionaire entrepreneur. We wrote a book “Secrets To Dominate Your Niche” to help business owners, entrepreneurs & salespeople to Outwit, Outsell & Outperform their competition and to generate massive profits.
Finally… The book is done and we’ve received the first copies of the book. We’re really excited about it! We’ve received incredible reviews from some really big name business leaders like Brian Tracy, Joe Sugarman and many others. (Read their reviews HERE) It will be in the stores sometime next week. Majority of the bookstores like Kinokuniya, Borders, Times, etc, have already ordered it. We even have online pre-orders and bulk orders from overseas!
Here’s a sneak peek on what’s happening:
I’m holding one of the first few copies that was literally “Hot Off The Press“. It looks great and it feels great! We’ve been getting raving compliments (unsolicited) about the cover of the book, thanks to our wonderful designer Jessie. This photo taken with a mobile phone camera doesn’t do it justice. We used matt black for the background. The title and the picture are embossed so they “pop”. On top of that we added gold laminate on some of the keywords. It is fantastic! It’s something you’d be proud to be seen carrying around.
We’re busy with preparing to mail out the books for those who have pre-ordered and to the media. Each of them are personally autographed by my co-author, Thomas Fernandez, and myself.
Walking the talk: We are giving some copies to the media for their reviews. But we didn’t want to give it to them “plain & boring”. After all, these people are probably receiving dozens of solicitations for reviews. To stand out and be different we came up with a novel idea of wrapping the book in a “money bag”. The bag is rich black and is made of “felt” material. Then we used a golden rope to tie it up. And for the final touch, we hanged the picture from our cover (that became our logo) on the rope. What do you think? We are also getting rave reviews about this packaging. But most importantly, we already have confirmed media appointments in the next coming weeks! That’s the power of being different!
Michelle and my wife, Olivia, who are largely responsible for making the packaging looks great!
The branding doesn’t stop at the packaging of the book. What do you think we will be wearing on the launch day and those media interviews? 
One of Thomas’ staff modelled the T-shirt for us. He looked so youthful and handsome… in it! (Yeah, him pretending to read the book was a blatant attempt at product placement :) )
Currently the “Hot Off The Press” mini promo is still on till end of Sunday. If you’re interested to get early, personally autographed copies you can still get it HERE. But not for long, as we’re running out of our early copies. After that you can grab it from the bookstores… but with no personal autographs from us.
By the way, this whole process is a great case study of creating a brand. We did a lot more than what I shared here. I’ll reveal more next time. Meanwhile, go check out the promo before it’s gone!
Leave your comments on the book, the packaging bag, the pretty babes, the handsome t-shirt… I mean the handsome guy and the T-shirt he wears below. I’d love to hear from you.
